Luisa Apanui - Photographer

Luisa is the passionate full-time photographer behind the lens, dedicated to creating magical experiences for clients in front of it. A lifelong creative, her journey began with a simple supermarket camera in childhood, sparking a fascination with the power of photography to freeze moments and preserve emotions forever.

With a deep love for artistic expression, Luisa’s work is shaped by her keen eye for light, composition, and the natural elements that surround us. Originally from South-West Germany, her European roots inspire her style, blending the elegance of lifestyle, colours, fashion, and architecture into timeless images.

Luisa views photography as a tool to capture soulful moments and genuine human connections, celebrating them as art that lasts a lifetime. Her approach is modern, feminine, and classic, with a focus on ensuring every image authentically reflects her clients and their unique stories.

Because to Luisa, every story is extraordinary—and worth celebrating in its own special way.

Luisa says, “I cannot say enough good things about Hayley, she says she is sweet and nice and fun to work with. We didn’t know where to start, so after Covid and Hayley helped us set up correctly, reshaping the business from operating as a Sole Trader to a Limited Liability Company.

Once we had the entity and structure right we worked together on a strategy and focus to create a business plan. We brainstormed ideas on where the business was going, look at the opportunities and gain clarity on the direction. Once we knew where we were going, she showed us how to get there.  From there she walked alongside us checking in every three month to see we were on track giving us tips along the way.

Hayley is not a normal accountant!! In my experience accountants have been boring men, they were a bit stuffy, but Hayley was different. She is energetic, exciting and positive. The numbers get her eyes glowing. I love her passion, energy and drive to help. She is knowledgeable, nice and sweet.”