About Us

We’re not just accountants—we’re financial strategists with a passion for helping businesses thrive. With deep expertise in management accounting and a focus on driving success, we go beyond the basics to provide insights that make a real impact.

Team Direction helps small to medium businesses achieve more together so that your business can grow to give you more financial, mental and time freedom. We believe in achieving financial freedom and life balance.

We believe numbers should work for you, not against you. That’s why we translate complex financial data into clear, actionable strategies. Whether it’s optimising your cash flow, improving profitability, or planning your next big move, we bring a fresh, forward-thinking approach to finance.

What sets us apart? A commitment to real results. No cookie-cutter solutions, no one-size-fits-all advice—just smart, strategic guidance tailored to your unique business journey. Because when your numbers are in order, the possibilities are endless.

Empowering you.

Your numbers.

Your Company.

Empowering you. Your numbers. Your Company.

Hayley Hobson

Hayley is an energetic and driven businesswoman who brings management-style accounting experience to small businesses.  As a Chartered Accountant and finance and tax specialist she applies high-level strategic principles to owner-operated businesses. With immense passion for the numbers, she changes lives by improving business performance.

 

Her steely focus is on improving the financial performance of her clients’ businesses. Each client’s needs are scrutinised and met with proactive and effective recommendations that lead to results. She literally changes lives with improved financial situations, sound business planning, budgeting, and her talent for maximising profit and performance. Hayley’s clients will tell you that she has an impact on their business, profitability and success. She is a secret weapon.

Hayley Hobson

Emma Uys

Emma is a master in the kitchen and in business, whipping up success for her clients just as effortlessly as she does a family meal. She thrives on family time and community spirit—you’ll often find her lending a hand at the local primary school, always ready to support those around her.

With a love for puzzles and problem-solving, Emma has a knack for untangling the numbers and translating them into a clear, compelling story that helps businesses grow. She brings the fun back into accounting, greeting clients with a smile and plenty of laughs. But she’s also a great listener—when business gets tough (because sometimes it does), she’s the kind of person you want in your corner.

Clients simply love her, and once you meet Emma, you’ll see why.

Emma Uys

Caroline Dumont

Caroline’s bio will be coming soon!

Carolyn Dumont