About Us
We’re not just accountants—we’re financial strategists with a passion for helping businesses thrive. With deep expertise in management accounting and a focus on driving success, we go beyond the basics to provide insights that make a real impact.
Team Direction helps small to medium businesses achieve more together so that your business can grow to give you more financial, mental and time freedom. We believe in achieving financial freedom and life balance.
We believe numbers should work for you, not against you. That’s why we translate complex financial data into clear, actionable strategies. Whether it’s optimising your cash flow, improving profitability, or planning your next big move, we bring a fresh, forward-thinking approach to finance.
What sets us apart? A commitment to real results. No cookie-cutter solutions, no one-size-fits-all advice—just smart, strategic guidance tailored to your unique business journey. Because when your numbers are in order, the possibilities are endless.
Hayley Hobson - Director
Hayley is an energetic and driven businesswoman who brings management-style accounting experience to small businesses. As a Chartered Accountant and finance and tax specialist she applies high-level strategic principles to owner-operated businesses. With immense passion for the numbers, she changes lives by improving business performance.
Her steely focus is on improving the financial performance of her clients’ businesses. Each client’s needs are scrutinised and met with proactive and effective recommendations that lead to results. She literally changes lives with improved financial situations, sound business planning, budgeting, and her talent for maximising profit and performance.
Hayley’s clients will tell you that she has an impact on their business, profitability and success. She is a secret weapon.
Emma - Senior Management Accountant
Emma is a master in the kitchen and in business, whipping up success for her clients just as effortlessly as she does a family meal. She thrives on family time and community spirit—you’ll often find her lending a hand at the local primary school, always ready to support those around her.
With a love for puzzles and problem-solving, Emma has a knack for untangling the numbers and translating them into a clear, compelling story that helps businesses grow. She brings the fun back into accounting, greeting clients with a smile and plenty of laughs. But she’s also a great listener—when business gets tough (because sometimes it does), she’s the kind of person you want in your corner.
Clients simply love her, and once you meet Emma, you’ll see why.
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Arun - Senior Tax Manager
Arun is Team Direction’s go-to for all things tax. Methodical, sharp, and scrupulous in his approach, Arun has a deep understanding of tax management and a genuine passion for helping people get it right. He’s the kind of accountant who doesn’t just tick boxes — he finds smart, efficient solutions that make a real difference.
Outside of work, Arun is just as focused and enthusiastic. He’s a cricket fan through and through, and when he’s not immersed in numbers, you’ll likely find him outdoors or planning his next travel adventure. Whether it’s hiking trails, exploring new places, or catching a match, he brings the same curiosity and energy to life that he brings to his work.
Arun’s love of efficiency isn’t just about systems — it’s about creating ease for others. He’s driven, reliable, and takes pride in delivering high-quality work with integrity.
AP - Senior Accountant
AP is a Senior Accountant at Team Direction and a true expert in management accounting. With a sharp analytical mind and a talent for translating complex data into clear, meaningful insights, AP creates reports that don’t just show the numbers — they tell the story behind them. Her work helps clients make informed decisions with confidence.
She’s a natural problem solver and troubleshooter, the person you want on your team when things get tricky. Whether it’s refining systems, unravelling discrepancies, or finding smarter ways to manage resources, AP brings calm focus and clever solutions to the table. She sees around corners and anticipates what’s needed next.
Known for her clarity, accuracy, and strategic thinking, AP doesn’t just do the numbers — she adds real value. Her ability to explain financials in a way that makes sense is one of her superpowers, and it’s what makes her such an asset to Team Direction and our clients.
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Caroline - Client Manager
Caroline is the master of untangling even the most complex figures. With a gift for making numbers make sense, she speaks her clients’ language – whether that’s English, French, or even a bit of German.
Originally from France, the mountains called her to New Zealand, and she’s never looked back. When she’s not helping clients make sense of their finances, you’ll find her hiking, playing the piano, or traveling the world in search of new flavours to try.
For Caroline, quality time means being with family and friends – ideally while sharing a pot (or two…) of strong black tea. Clients love her because she solves their problems, provides answers they actually understand and always goes the extra mile to help.
Jitka - Client Manager
Jitka works for Team Direction as a bookkeeper, bringing a calm presence, a meticulous eye, and a steady hand to the numbers. Originally from the Czech Republic, Jitka trained as an accountant before making New Zealand her home more than a decade ago. Her careful, methodical approach and outstanding attention to detail make her a trusted and reliable part of the team.
Jitka lives in Wānaka with her husband and two young children. Drawn here by the mountains and the lifestyle, she thrives in the rhythm of outdoor life — whether it’s biking, skiing, or snowboarding with her family. She loves the freedom, safety, and close-knit feel of Central Otago, and says Wānaka is just the right size: not too big, not too small.
Jitka brings clarity to the numbers and calm to the process — all with a quiet confidence that makes things easier for everyone.
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Stef - Client Manager
Stef is a vital part of the Team Direction crew — organised, efficient, and always on top of the details. She has a natural talent for getting numbers in order and helping clients feel supported and in control. Whether she’s sorting systems or tidying up accounts, Stef brings clarity and calm to every task.
Stef is organised, efficient, and the go-to person when details need wrangling and systems need smoothing. With a sharp eye for numbers and a steady, methodical approach, she’s a master at bringing clarity to even the messiest accounts. Her work helps clients feel supported, in control, and never alone in the whirlwind of business life.
Originally from Réunion Island (yes, it’s real, yes, the food is the best), Stef traded tropical beaches for the cool waters of the Clutha and the jaw-dropping peaks of Aotearoa. In summer, you’ll find her deep in the backcountry, tramping her way to huts and mountaintops. In winter, it’s all about cosy days, quality time with family, and possibly too much chai.
Whether she’s balancing ledgers or planning her next alpine escape, Stef brings a quiet determination, a generous spirit, and an unwavering sense of balance to the Team Direction crew.
Marg - Client Manager
Margaret is the queen of systems at Team Direction. With a sharp eye for detail and a natural flair for organisation, she keeps everything running smoothly behind the scenes. Whether it’s streamlining processes or setting up efficient workflows, Margaret brings structure to the table — and somehow makes it look effortless.
She’s warm, friendly, kind, and fun — the kind of person who makes work feel lighter just by being in the room. Margaret brings a positive energy to the team and has a natural way of making others feel welcome and supported
Based in the deep south of New Zealand, Margaret brings roundedness, humour, and heart to everything she does. She works hard, plays hard, and lifts the people around her. We’re lucky to have her — and our team wouldn’t be the same without her.
